Brown-Forman Channel & Category Manager in Sydney, Australia
Brown-Forman Australia has hit phenomenal growth recently and we are looking to continue this momentum as we move into the next fiscal year. We have set clear objectives to strengthen our iconic brands such as Jack Daniels, expand our portfolio through innovation and upweight our digital & ecommerce capabilities.
As a result we are excited to launch several new opportunities across our Sales and Marketing functions to bring further simplicity and to capitalise on market opportunities. We invite you to join our winning team, be a part of this fantastic growth momentum and experience our unique inclusive culture.
Meaningful Work From Day One
This is a fantastic opportunity to join our team as an integral marketing leader. The key responsibility of this role is to effectively integrate Sales and Marketing Plans to drive category growth. Using quality insights , your role will aim to create mutually beneficial outcomes for Brown-Forman and our customers.
It is crucial that this role works cross functionally and influentially across both sales and marketing, lead effective and timely planning processes across BTL initiatives, as well as generating actions from category insights.
What You Will Experience
Lead, inspire and empower the high performing Channel & Category team.
Act as a trusted advisor to other leaders to promote discussion and collaboration and drive better decision making
Participate as part of the Marketing Leadership Teams for Australia, as well as being a strong contributor to the Sales Leadership team, leading national marketing and sales strategy development and special projects
Develop the skills and capabilities of the team, leading growth and diversity
Implement and foster a brand building culture with a focus on continuous improvement
Lead the planning process across the business and the execution of the retail, On Premise and digital channel plans, along with in-store activations
Collaborate with Sales and Marketing teams on brand and customer strategies and synthesise into go-to-market plans
Be accountable for the customer marketing budget across all brands
Collaborate with Finance to evaluate programing and socialise key findings with business leaders
Ensure all go to market requirements are met for new product launches
Participate in partnership with National Account teams in their annual planning meetings/discussions
Lead the execution of events including national sponsorship agreements and On-Premise events in partnership with other teams and functions
Lead category insights across the business and drive understanding cross functionally
Lead the team to connect consumer, shopper, and industry insights and make recommendations on shelf position, assortment and pricing
Partner on the development and delivery of category/range reviews
Internal and External Partnerships
Develop strong and meaningful internal and external partnerships
Collaborate with internal partners to continually improve go-to market capability by enhancing systems, processes, tools and brand programs
Lead the management of BTL agencies and third party providers to maximise value
Expertise in the sale of products in both on and off premise channels
Expertise in category within FMCG industry
Demonstrated customer marketing / trade marketing experience
Circa 7 years experience in managerial / leadership role
Experience in developing team capabilities
Strong business acumen and P&L experience
Proven success in developing robust partnerships and influencing key stakeholders
Knowledge in understanding customer plans and prioritising category partnerships
Passion for bringing brands to life through retail, events or on-trade
Flexibility in spending time in trade after hours
Note: Some domestic travel may be required
Enriching Life, Enriching Careers
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer premium and equitable pay. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce. We are dedicated to creating a responsible drinking culture, providing a safe, inclusive, and engaging workplace, protecting the environment, and making a positive contribution to our communities.
We are an equal opportunity employer, supporting a diverse and inclusive workplace. We won the AHRI 2018 Award for LGBTI Inclusion and the Australian LGBTI 2018 Award for Organization of the Year. We encourage applications from all backgrounds.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
State: New South Wales
Req ID: JR-00002438