Brown-Forman Jobs


Job Information

Brown-Forman Channel Marketing Manager - On Premise in Sydney, Australia

Brown Forman Australia Pty Ltd consists of a team of around 150 people, working in regional and city locations throughout the country. Our team has hit phenomenal growth recently and we are looking to continue this momentum as we move into the next fiscal year. We have set clear objectives to strengthen our iconic brands such as Jack Daniels, expand our portfolio through innovation and upweight our digital & ecommerce capabilities.

As a result we are excited to launch several new opportunities across our Sales and Marketing functions to bring further simplicity and to capitalise on market opportunities. We invite you to join our winning team, be a part of this fantastic growth momentum and experience our unique inclusive culture.

Meaningful Work from Day One

The role of Channel Marketing Manager (On-Premise) will lead a small team in developing and executing our Channel Marketing plan for the dynamic On-Premise Channel. As an integral collaborator between our sales and marketing teams, you will work cross-functionally to integrate business objectives into the On-Premise channel and drive availability of our dynamic drinks portfolio.

This position is full time, based at our National Head office in Surry Hills, Sydney.

What you will experience


  • Lead a team of high performing Channel Marketing Executives, responsible for their development and capabilities and providing feedback and coaching.

  • Drive the Brown-Forman vision and strategies and leading the clear communication of channel marketing plans

  • Implement and foster a brand building culture with a focus on continuous improvement

On Premise Channel Marketing and Planning

  • Lead the development, briefing, approval and execution of the On-Premise Channel Marketing plan to drive physical availability across the Brown-Forman portfolio

  • Collaborate with Sales and Marketing teams on customer and brand strategies and incorporate into the On Premise channel plans (including consumer insights and drink trends)

  • Collaborate cross functionally on pre and post evaluations of programs and initiatives and socialise key findings

  • Monitor and report competitor activity within the On-Premise channel

  • Budget management

Internal and External Partnerships

  • Develop strong and meaningful partnerships with internal and external stakeholders (including agency partners)

  • Participate in partnership with the sales team in customer meetings and interactions, spending time in the trade as much as possible

  • Collaborate with internal partners to continually enhance systems, processes, tools and brand programs

Your Profile

  • Strong experience within channel/trade marketing, within the liquor industry

  • Experience and passion for the On-Premise channel and deep understanding in how drinks are sold and building brands with consumers

  • Ability to develop and manage robust stakeholder relationships

  • Success in project management and bringing programs to life

  • Solid influencing skills and creative mindset

  • Degree qualification in business, marketing or related field

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00002842