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Brown-Forman Digital Brand Manager, Jack Daniels (12 month fixed term contract) in Sydney, Australia

Headquartered in Louisville, Kentucky, Brown-Forman is an American owned and publicly listed (NYSE) company, which produces and markets some of the world’s leading liquor brands. Founded in 1870, the company has grown its brand portfolio, selling more than 30 brands in over 160 countries. Some of these brands include; Jack Daniel's, Finlandia, Chambord, Jägermeister, El Jimador, Old Forester, Woodford Reserve and Herradura. Brown-Forman employs over 4,500 people, with more than 40 locations around the world.

Our Australian team of 150 people, work in regional and city locations throughout the country, with offices in Sydney (Head Office), Melbourne, Brisbane and Perth.

Your new role:

This position will be responsible for leading digital marketing for our North American whiskey portfolio, consisting of Jack Daniels, Woodford Reserve & Old Forester. You will develop and consult across digital activities with brand managers and the sales team to provide digital planning expertise on the NAW portfolio and platforms.

*Note: This position is a 12 month fixed term contract *

Duties & Responsibilities:

  • Pioneer best-in-class digital practices across all campaigns, platforms and brand activities;

  • Work with brand team in developing, implementing, consulting and measuring digital components of ATL campaigns, programs and properties

  • Lead the education of digital/social practices across internal teams;

  • Own the brand TOV across social/digital comms;

  • Manage relationships with media and creative agencies, along with digital partners to implement leading marketing strategies;

  • Collaborate with global brand teams across campaigns and digital activities;

  • Work with agencies and brand managers to develop AU-centric social content;

  • Assist in developing digital capabilities with sales leaders, marketing and shopper teams to assist in the implementation of joint business planning;

  • Lead reporting for all digital programs;

  • Ensure all brand digital activity is compliant with legal and company requirements;

  • Oversee and manage assets, brand publishing and outbound consumer messaging across all digital platforms; and,

  • Be the face of digital to all internal and external stakeholders and drive momentum for all digital activity.

About you :

  • Around 3-5 years strong digital marketing experience, media management

  • Experience with FMCG industry is highly regarded

  • Expert knowledge of social media marketing (eg, Facebook, Instagram)

  • Technical experience with Photoshop and backend website management

  • Marketing or business related tertiary qualification

  • Excellent analytical and conceptual skills

  • Previous experience in translating insight into new ideas and strategies

  • Brand ambassador attitude and team player

  • Excellent interpersonal skills and ability to build robust working relationships with local and global teams

Our Culture:

Brown-Forman’s culture is a direct reflection of our deeply held core values of integrity, respect, trust, teamwork, and excellence. Our values are woven through everything we do and guide our actions with employees, customers and communities.

We are an equal opportunity employer, supporting a diverse and inclusive workplace. We recently won the AHRI 2018 Award for LGBTI Inclusion and the Australian LGBTI 2018 Award for Organization of the Year. We are also a Work180 Female preferred employer. We encourage applications from all backgrounds.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: International

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00000394