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Brown-Forman Digital Marketing Communication Specialist (Jack Daniels) in Sydney, Australia

Enduring for over 150 years, Jack Daniels is the number one spirit trademark around the world. We invite you to be a part of our digital journey as we continue to strengthen and grow passion with this iconic brand for Australian consumers.

With the accelerated expansion of the digital economy and as the lines between the physical and digital worlds continue to merge, Brown-Forman has created a new community called Integrated Marketing Communications (IMC). This new way of working will:

  • Better integrate how we connect and engage with consumers across all forms of media

  • Grow our e-commerce capability to ensure our brands can be purchased in the time, place, and manner most convenient for our consumers

  • Fully optimize our brand assets to have the highest impact on consumers across platforms we own (such as websites) and those we do not (such as social media)

  • Leverage more relevant and timely data to rapidly and continuously adapt our approach to marketing and selling

The Brown-Forman Integrated Marketing Communications Centre for Excellence will manage platforms, processes, and best practices, and ensure a linked “ecosystem” across the global IMC community. This new team represents our commitment to digital and e-commerce transformation and will be a growth driver for our brands for generations to come.

Meaningful Work from Day One

As part of our global integrated communications strategy, this role will act as the digital expert leading our digital and ecommerce strategy, working with media agencies and internal teams to maximise our digital plans. This role will focus on our Jack Daniel’s Family of Brands.

You will support our marketing team in developing our communications strategy, leading all digital touchpoints in close partnership with brand teams and having a “hands-on” approach in optimising processes and tools.

What you will experience

  • Working with the the Marketing team to plan, execute and evaluate the following:

  • Maintain and update “owned” media platforms, AUS websites (with agencies), AUS social media presence, CRM database

  • Support AUS homeplace and e-commerce initiatives

  • Develop and execute email and social campaignsContent organisation, sourcing and management

  • Maintain & update online content strategy and content calendar

  • Ensure communications are aligned with digital and media compliance guidelines and market best practices Supporting day to day requests from Brand and Sales teams

  • Point of contact for supporting field sales activity that requires communications (digital or media support)

  • Connect with global media agency, creative agency, our internal design team and other external suppliers to meet implementation requests

  • Implement the Global Integrated Marketing Communications Centre of Excellence process in evaluating campaigns within local region

  • Evaluate “test & learn” and real time campaign optimisation to maximise communication activity

  • Share best practice and results of campaigns with stakeholders

Your Profile

  • Circa 4 years experience within media landscape or digital communication

  • Experience within agency and/or client side, with experience in planning and buying

  • Exposure within consumer brands (FMCG or luxury brands)

  • Experience in managing communication budgets

  • Demonstrated experience across media, social, on-line video, CRM, search, website, data and analytics, content and e-commerce.

  • Strong understanding in marketing principles and brand growth strategy

  • Excellent time management

  • Proven success in delivering projects within fast pace, agile environments

  • Previous experience in delivering technical data into insights and recommendations

  • Experience in design or photoshop would be beneficial but not mandatory

  • Degree qualification or equivalent

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00002596