Brown-Forman Insights Analyst in Sydney, Australia
Brown Forman may be more than 150 years old but we’re sure young at heart.
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.
Meaningful work from Day One
You will be helping guide brand and business decisions and ensure that they are backed by consumer and shopper data. You will have the opportunity to work closely with the Marketing and Sales teams to define business questions designed to drive growth and utilise your story building capabilities to transform data from multiple sources into actionable insights, that will be used internally and with customers.
What you will experience
Manage consumer & shopper research continuous tracking projects, including, issue identification, briefing the agency, results facilitation and embedding insights into strategy.
Competitor activity tracking
Transform data and information into insights and stories that help guide business decision making
Work with global and regional insights teams to ensure alignment and leverage global research, systems and processes where appropriate
Educate brand and sales teams on leveraging the use of insights with their key stakeholders
Integrate brand and market trends into the innovation ideation process
Inspire Marketing and Sales teams through bringing consumers and shoppers to life, detailing key market trends and environmental factors that may impact channel and marketing plans
Provide relevant inputs into the brand planning process, e.g Brand tracker, competitive reviews etc.
Contribute to the implementation of the Brand Growth Framework and building capabilities across the business
Provide support to the Insights & Innovation team and manage the consumer and shopper research budget
Work as a key business partner with Brand Marketing, Sales and Channel Marketing
Create effective working relationships with research agencies
Actively participate as a member of the Brown-Forman Global insights community
● Relevant experiences in Consumer & Shopper Research
● Demonstrated success in applying data insights to business needs
● Being resourceful in solving business questions
● Confident presentation skills and ability to influence
● Build collaborative relationships across matrix organisations
● Advanced Knowledge of Consumer Research Protocols
● Knowledge of Statistical Software used for analysing & manipulating consumer data (eg SPSS)
● Some experience with brand tracking research
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
State: New South Wales
Req ID: JR-00005087