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Brown-Forman National Account Manager - Independents in Sydney, Australia

What can you look forward to?

Working at a National level, this position will focus on developing the Brown-Forman partnership with a prominent National Independent Retail Customer. Your role will align the customer and Brown-Forman strategies in a joint business plan and implement innovative and commercially sound initiatives that develop sales and brand success across the business partnership.

What Makes this a Great Opportunity

Customer Management and Joint Business Planning

  • Design, negotiate and implement a strategic sales/account plan that ensures a strong presence of brands within the customer group

  • Work closely with brand managers, shopper marketing and finance to lead and deliver compelling plans within the customer group

  • Maintain an effective pricing strategy that is within guidelines and is effectively driving our growth ambitions

  • Build partnerships between the Brown-Forman and customer’s marketing teams

  • Work collaboratively with internal stakeholders to deliver best practice for the key e-commerce levers and oversee implementation where relevant

  • Assist in the monthly build of forecast tools and forward plan volumes to ensure

  • Track and analyze available consumer insights and data to showcase new commercial and marketing opportunities with the customer

Investment Planning and Analysis

  • Manage trade spending with the customer in line with budgets

  • Effectively negotiate investment within the customer including trading terms and promotional investment

  • Lead pre and post investment evaluation within the customer, sharing learnings and evaluate return on investment

  • Partner with the finance team to ensure all spend and claims are in line with business agreements and within our trade spend parameters

Customer and Brand Marketing

  • Partner with marketing and channel marketing teams to develop strategic and tactical brand activations (BTL)

  • Pre /post measurement plans working with category, brand and shopper using all available data sources

  • Evaluate brand activations within set timings and budgets to maximise return on investment

Customer Engagement

  • Leverage, influence and guide field teams to positively impact customer performance

  • Engage both State and National stakeholders to uncover region specific business opportunities.

  • Working with internal teams, to understand budgets and develop these into meaningful tools for the group

'What you bring to the table

  • Circa 5 years national/key account experience in FMCG selling environment

  • Strong P&L management experience

  • Proficiency in data analysis and scan data interpretation

  • Experience in trade spend management and pre/post investment evaluation

  • Ability to generate incremental profit streams

  • Ability to build influence and develop robust stakeholder relationships

  • Exceptional communication skills

  • Tertiary qualification in a business related field

What we offer

  • Diversity is at the heart of our culture. Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness.

  • Employee Resource Groups (ERG’s) - As a result of our diversity focus, we offer a wide range of ERG’s which work to foster and enhance inclusion through our global company. Our ERGs are not only a support system and professional development opportunity for employees, but a positive forum for education and idea exchange to our company as a whole to build awareness, advocacy, and allyship.

  • Hybrid Working Arrangements - flexible working arrangements allowing you to work remotely and on site so that you can bring your best self to your role each and every day.

  • A Fun Place To Work - We have a fully stocked bar in our conveniently located Sydney office available for all employees and their guests to enjoy our iconic liquor brands.

  • Career trajectory - With over 4700 employees globally and our products being sold in over 160 countries, the opportunities and support are endless for you to grow and develop your career in a resilient and fun industry.

  • Product allowance- All of our employees are entitled to a cheeky allowance to purchase our fantastic products to share with family & friends.

Who we are

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00004335