Brown-Forman Senior Portfolio Planning & Insights Manager in Sydney, Australia
Headquartered in Louisville, Kentucky, Brown-Forman is an American owned and publicly listed (NYSE) company, which produces and markets some of the world’s leading liquor brands. Founded in 1870, the company has grown its brand portfolio, selling more than 30 brands in over 160 countries. Some of these brands include, Jack Daniels, Finlandia, Chambord, Jägermeister, El Jimador, Old Forester, Woodford Reserve and Herradura. We employ over 4,500 people, in more than 40 locations around the world.
Our Australian team of 150 people, work in regional and city locations throughout the country, with offices in Sydney (Head Office), Melbourne, Brisbane and Perth.
Your new role:
You will be responsible for leading a small team who provide robust market insights to assist branding and business decisions. You will facilitate workshops with marketing, sales and channel marketing teams gain a deeper understanding in issues and opportunities and develop profitable growth.
Duties & Responsibilities:
Lead and develop the Insights team, providing thought leadership and direction and team development
Manager consumer & shopper research programs, including briefing, agency selection, results facilitation
Leverage insights from multiple data sources, identify consumer/shopper centric growth opportunities and deliver engaging growth orientated presentations
Work with global marketing teams to ensure alignment and leverage global research, systems and processes
Facilitate brand strategy sessions and workshops aimed at identifying key strategic priorities to develop brand plans
Bring consumers and shoppers to life, detailing key market trends and external factors that may impact channel and marketing plans
Build robust relationships and networks with internal and external stakeholders
Around 5 years experience within consumer / shopper research within FMCG industry
Demonstrated success in strategy delivery and applying consumer data insights to business needs
Previous experience in leading a small team
Strong workshop facilitation skills
High level communication skills and ability to develop strong working relationships across functions
Advanced knowledge in consumer search protocols
Strong numerical and commercial acumen
Tertiary qualifications in Marketing or a related disciple
Experience in liquor industry desirable
Our Culture: Brown-Forman’s culture is a direct reflection of our deeply held core values of integrity, respect, trust, teamwork, and excellence. Our values are woven through everything we do and guide our actions with employees, customers and communities.
We are an equal opportunity employer, supporting a diverse and inclusive workplace. We recently won the AHRI 2018 Award for LGBTI Inclusion and the Australian LGBTI 2018 Award for Organization of the Year. We are also a DCC Female preferred employer. We encourage applications from all backgrounds.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: International
State: New South Wales
Req ID: JR-00000224