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Brown-Forman Shopper Marketing Executive - On Premise in Sydney, Australia

What can you look forward to?

We are currently hiring for a Shopper Marketing Executive for our On-Premise Channel, who will be pivotal in developing and executing our marketing plans and driving the availability of our dynamic drinks portfolio for consumers. Critical to this role is the ability to work cross-functionally and integrate both sales and marketing priorities.

What you will experience

  • Collaboration with Sales and Marketing teams on customer and brand strategies and incorporating these into the plans for the On-Premise channel customer groups

  • Develop and execute the marketing plans, briefings and input into budgets

  • Ensure all marketing requirements are met for new product launches and initiatives within the on-premise channel

  • Integrate consumer, shopper and category insights and trends into plans

  • Collaborate cross functionally on pre and post evaluations of programs and communicate key findings

  • Support the team by monitoring and reporting competitor activity within the on-premise channel

  • Establish and develop strong business relationships with key customers, suppliers and agencies

  • Foster a collaborative relationship with all internal stakeholders

  • Manage the end-to-end agency briefing process for all activities

  • Spending time in trade with our on-premise partners to provide expert guidance on category and brand choices for consumers

What you bring to the table

  • Circa 4 years’ experience in marketing or trade/shopper/channel marketing (agency or client side)

  • Experience and/or knowledge of the On-Premise channel

  • Ability to build robust relationships and work collaboratively with others at all times

  • Excellent project/ time management skills and ability to meet multiple deadlines

  • Superb communication skills

  • Track record of creativity, flair and ability to innovate

  • Experience in managing brand promotions is highly desirable

  • Tertiary qualifications in Marketing, Business or a related field are preferred

  • Experience in liquor industry or FMCG is desirable

What we offer

  • Diversity is at the heart of our culture. Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness.

  • Employee Resource Groups (ERG’s) - As a result of our diversity focus, we offer a wide range of ERG’s which work to foster and enhance inclusion through our global company. Our ERGs are not only a support system and professional development opportunity for employees, but a positive forum for education and idea exchange to our company as a whole to build awareness, advocacy, and allyship.

  • Hybrid Working Arrangements - flexible working arrangements allowing you to work remotely and on site so that you can bring your best self to your role each and every day.

  • A Fun Place To Work - We have a fully stocked bar in our Sydney office available for all employees and their guests to enjoy our iconic liquor brands.

  • Career trajectory - With over 4700 employees globally and our products being sold in over 160 countries, the opportunities and support are endless for you to grow and develop your career in a resilient and fun industry.

  • Product allowance- All of our employees are entitled to a cheeky allowance to purchase our fantastic products to share with family & friends.

Who we are

Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Sydney

State: New South Wales

Country: AUS

Req ID: JR-00003956