Brown-Forman Trade Marketing Analyst in Taipei City, Taiwan
Reporting to the Trade Marketing Manager in Taiwan, the Trade Marketing Analyst plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans. The role will work across the portfolio of brands from the Super Premium portfolio such as Glendronach and Benriach to Jack Daniel’s Family of Brands, and will be responsible for trade activities and visibilities across all channels including Off Premise and On Premise. You will work closely with brand marketing teams, Sales teams as well as agencies to ensure excellence in execution (timeliness, quality of implementation & performance).
What You Can Expect
Support to develop channel segmentation and channel strategies via closely working with the trade marketing manager and sales team
Translate key Brand Strategy & Initiatives into field sales priorities and customer / channel plans
Develop and execute customer and consumer promotions & evaluate post campaign performance
Achieve the excellence in physical availability aligned with portfolio/channel strategy and track measures
Manage POS materials & GWP development, logistics & ensure implementation standards at store level
Use shopper insights and retail data to identify key customer & channel opportunities to build brand awareness, trial & penetration - through brand advocacy, customer promotions, in-store visibility and etc
Build strong working relationships with Brand Marketing team and Sales team to ensure that marketing plans and tactics are appropriate for field based brand building activities
Manage the Marketing agency partners to ensure that briefings and deliverables are meeting the company’s objectives
Gather on ground competitive intelligence and support to seek, monitor and analyze data to identify opportunities and build strong consumer/category/trade insights that underpin trade marketing strategy
Leverage key processes, frameworks and resources to understand customer, consumer, channel, campaign insights for more informed decision making & planning
Implement new processes and learnings as training opportunities provide
What You Bring to the Table
4+ years of trade marketing experience
Proven track record of successfully delivering trade promotions, consumer promotions, and in- store visibility programs
Demonstrated ability to build and maintain effective working relationships with cross functional
teams with influencing and communication skills
Native Mandarin and fluent in English
What Makes You Unique
Experience/indepth knowledge in alcohol beverage or FMCG industry
Who We Are
Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown- Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table!
Many Spirits, One Brown Forman- We believe that an inclusive culture, one that values the
diversity and unique perspective of each individual, allows us each to bring our best self to work
and leads to greater teamwork, creativity, and trust. Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown Forman. Enriching Life. Enriching Careers
At Brown Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown Forman is consistently recognized as a Great Place to Work® in countries around the world.
What We Offer
Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Emerging International Division
City: Taipei City
State: Taipei City
Req ID: JR-00006674