Brown-Forman Marketing Manager - Taiwan in TBD, Taiwan
Scope of Position:
Build and maintain the Marketing Strategy for the Scotch Single Malt Portfolio - Clearly map out the short, medium and long-term marketing plan for our brands in order to build and invest for the brands to become the top 5 malt brands in the country.
Manage and implement the Marketing plans of the entire Brown-Forman portfolio in Taiwan while working closely with the local partners for the execution.
Oversee Trade Marketing support and merchandising developments to ensure the balance between brand building and sales.
Analysis on the range of brand financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting.
Creation, co-ordination and management of market activation; field experiential marketing / event activation activities at major consumer events in line with respective brand needs.
Strict management of brand spends across the entire family to ensure that the investment is spent on activations with the highest return on investment.
Working closely with the Global brand team to initiate product innovations and NPDs based on the country and the region’s needs to continuously layer incremental growth above organic growth.
Liaise with regional and global brand executives to ensure that brand plans adhere to global strategy
Devise and manage brand objectives, strategies and promotional programs in line with global brand strategies
Work closely with local business partners to ensure local marketing plans and spending are implemented the Brown-Forman way
Conduct research and generate Insights where necessary to aid the growth of different aspects of the brands such as equity, packaging, liquid and NPDs
Working closely with global marketing to gain support while taking initiations to gain support to drive necessary changes
Monitor brand performance against sales forecasts. Determine corrective action where necessary in conjunction with field sales staff
Manage the brand P&L
Prepare and present product/brand presentations and proposals
Liaise with agency partners in the design and production of marketing materials.
Provide guidance and leadership to On/Off Premise Brand Champions Commercial Management
Spend time in the trade to understand practical implementation of all marketing promotional activities
Lead and negotiate all sponsorship proposals and agreements to the benefit of the brand
Liaise with sales staff on the execution of marketing plans in the field, and review the effectiveness of all marketing activities.
Conduct full marketing evaluations and make recommendations for any changes that might benefit the brand
Required Experience & Education:
Education: High School/GED/Secondary School; College/University (Bachelors or Equivalent); Marketing or business related
Marketing or business related tertiary qualification -
In-depth local market knowledge and experience
10-15 years of developing brands and category strategies – medium- and long-term and has demonstrated a successful track record
3 years + in a man management role/leadership role
Superior communication skills
Should be Fluent in English & Mandarin
Preferred Experience & Education:
Education: Masters Degree (M.A., MBA or Equivalent);
Experience in trade marketing or consumer insights/commercial role
In-depth knowledge of Taiwanese trade and activation elements
Experience in liquor industry
Building Effective Teams
Attention to Detail
Influencing and partnering
For more than 145 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Jack Daniel’s Tennessee Fire, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, Chambord, BenRiach and GlenDronach. Brown-Forman’s brands are supported by nearly 4,600 employees and sold in approximately 160 countries worldwide
For more information about the company, please visit http://www.brown-forman.com.
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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Asia
Req Type: Exempt