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Brown-Forman Brand Manager - Japan in Tokyo, Japan

Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table .

Meaningful Work from Day One

This new position will be responsible for championing growth of our Jack Daniels portfolio, including development and successful execution of all marketing programs. Working in collaboration with the Marketing Manager, your role will create brand enthusiasm across Japan, aligning with Global & Regional stakeholders, working closely with the Sales Manager and teams as well as distribution partners.

What you will experience

Brands Strategy and Planning

  • Own the Brown-Forman Portfolio (except Super Premium) - from strategic planning through to execution and delivery of portfolio growth

  • Lead Strategic Brand Plan development in close association with Regional Marketing Director and Marketing Manager

  • Develop a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market

  • Scope new product and portfolio diversification opportunities - size of prize, consumer trends/ rationale and business cases

Brand Execution and Analysis

  • Develop and lead go to market campaigns & initiatives including but not limited to ATL, field experiential marketing / event activation activities, brand advocacy etc

  • Partner closely with Distributor, Commercial Teams and Trade Marketing Specialist for effective channel & customer programs across Off Premise, On Premise and E-Commerce

  • Partner closely with Insights Analyst to track and measure key brand and business metrics

  • Partner closely with IMC Manager for effective communication/media plan and its implementation

  • Multiple agency and external supplier management - briefing, timelines, budget scope and appraisals

  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

Financial Management

  • Analysis on the range of financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting

  • Manage assigned brands P&L’s (including A&P tracking and reporting, discount and trading terms management)

  • Prepare sales forecasts and associated reporting

Capability & Culture Building

  • Be an advocate and ambassador for brand knowledge and best in class adoption

  • Play active role with Distributor Partners - particularly in the education, need for excellence in execution and portfolio performance review with Distributor Partners, Field Sales staff and Commercial Teams

Your Profile

  • College/University (Bachelors or Equivalent) qualification

  • Min 8 years’ experience in a combination of consumer/trade marketing; FMCG/ Luxury/ related fields

  • Experience with Digital Media & E-Commerce

  • Proven track record of building brands/ portfolio(s)

  • Natural collaborator & cross functional leader

  • Fluency in Japanese and English

  • Organized, self-motivated with initiative to work autonomously

  • Strong project management skills, time management and ability to work with tight deadlines

  • Excellent communication skills

  • Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level

Enriching life, Enriching careers

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.

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Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo

State:

Country: JPN

Req ID: JR-00003290

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