Brown-Forman Brand Manager - Japan in Tokyo, Japan
Brand Manager will be responsible for championing growth of the BF Brands Portfolio (Early Times, Jack Daniel’s Family of Brands, Woodford Reserve family of brands, the Scotch Malt range, Chambord, Finlandia, Herradura and El Jimador tequila’s), including development and successful execution of all marketing programs. He/she will create brand enthusiasm and brand evangelism across Japan, assisting the Marketing Manager and working closely with the National Sales Planning Director and Sales Planning teams as well as distribution partners to assure timely development and delivery of the needed materials. He/she will also manage “day to day" needs of the brand (including track and reconcile BTL spending, actively manage brand P&L’s, logistical/supply chain support, etc.).
Support and Strategic initiatives include:
Lead the marketing initiatives within the Japan organization
Implementation of brand plans in liaison with Regional Marketing Director and Marketing Manager
Developing a close working relationship with global brand teams to align brand plans, long-term strategic direction and collaborate on building the required assets for the market
Trade Marketing support to harmonize / optimize brand requirements for brand building and field sales implementation including development of merchandising material and provision for sales/planning team implementation supporting respective brand strategies in market
Analysis on the range of brand financial metrics including brand expenses, volumetric and fiscal reporting and future projection forecasting.
Market Activation – co-ordination and management of field experiential marketing / event activation activities at major consumer events in line with respective brand needs.
Product Innovation and New Product Development – opportunity identification and quantification, planning, development, co-ordination and implementation of packaging and product innovation, new product development, pack and line range extensions
Develop talent through working closely with Marketing Manager and internal Sales Planning Managers
Lead in the discussions with the distributor partners assisting the Marketing Manager and National Sales Manager
Liaise with Marketing Manager and Regional Brand Director and serve as steward of brand equity and ensure that brand plans adhere to global strategy
Facilitate the interchange of brand strategy between Regional Marketing Director and Brand Staff and apply the proven brand building model for all brands. Work to broaden reach and penetration of promotional activity
Develop and manage brand objectives, strategies and promotional programs with strong consumer focus
Manage programs from development through to delivery and execution, assist in their evaluation.
Champion the Developing Brand Portfolio, creating enthusiasm and energy by providing brand education and training to promotion team and select accounts as required
Build strong working relationships with the National Sales Manager, National Off-Trade Manager, distribution partners and promotional agencies.
Manage brand P&L’s (including A&P tracking and reporting, discount and trading terms management)
Prepare and present product/brand presentations and proposals
Prepare sales forecasts and associated reporting
Liaise with agency partners in the design and production of marketing materials.
Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities
Participate in the weekly Sales Planning meeting to ensure that marketing plans are clearly communicated to field sales staff
Monitor brand performance against sales forecasts. Determine corrective action where necessary in conjunction with field sales staff
Be the contact person with Distributor marketing teams on relevant brands and inform on progress and results.
Involvement in annual budget and planning process.
Attend weekly business review meeting with Distributor and lead discussions
Ensure continued ongoing communication to Regional Brand Director or Global marketing teams about market and brand performance / strategy / consumer insights
Lead, in conjunction with Marketing manager, Regional Marketing Director and Country Manager, the new line development / product innovation / product introduction process in the business. Includes RTD product introductions, line extensions, repackaging and portfolio extension in market based on consumer / trade needs and insights
- Education: College/University (Bachelors or Equivalent);
Tertiary qualifications in Marketing, Business or a related field
Minimum 5 years’ experience in a combination of consumer/trade marketing, sales, market research.
Financial interpretation skills at Brand or Market level (P&L)
Organized, self-motivated with initiative to work autonomously
Proven ability to plan and work with competing priorities
Strong time management and ability to work with tight deadlines
Excellent communication skills and a proven track record of building solid working relationships
Business level oral and written communication skills – English & Japanese
Experience and demonstrate success in leading and coaching a team – prior leadership experience will be advantageous
Ability to synthesize and analyze insights and information from a range of sources and translate into commercial strategy and tactics at Brand and Market level.
Preferred Experience & Education:
Strong working experience of Brand Building
Experience in the FMCG or Liquor industry
Brown Forman Core Competencies:
Operating with Integrity
Living the Brown Forman Vision and Values
Driving for Results
Acting as a Brand Ambassador
Modeling Diversity and Inclusion
Commercial and Fiscal acumen
Collaboration / teamwork / motivating others
Analytical / problem solving
Planning / organizing / prioritizing agility
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: International
Req ID: 4634BR