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Brown-Forman Insights Analyst - Japan in Tokyo, Japan

Our Company

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands which are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities. From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.

Our Japan market is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.

Meaningful work from day one

This newly created position will play a pivotal role in unlocking actionable insights across multiple data points for Strategic Planning, Brand Building and Customer/ Channel plan development.

The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for setting up, tracking and evaluating Brand Tracking Measures, Market Share data, Scan data, Campaign Performance, Social listening, Shopper/ Retail Reports as well as strategic research projects.

What you will experience

Insights Development & Data Analysis

  • Implement foundations for all Brand & Business tracking measures with timely deliverables of data

  • Collate all data points to analyse, understand correlations/ synergies & draw insights with key actions

  • Present & share insights on recurring basis with key stakeholders; local leadership team & Regional Insights Manager

  • Lead Strategic Planning Process pre-work for situational analysis & SWOT in close collaboration with Marketing Manager and Regional Insights Manager

  • Lead additional local strategic research projects - from crafting brief through to aligning on questionnaire and delivery of debrief & data

  • Responsible for further deep dive into key strategic areas for stakeholder presentations e.g. competitor activity, key trends

  • Proactive development of new research/ proxy measure methodology for faster, more efficient and timely understanding of category, consumers and channels

  • Research & data supplier management - within budget and to timeline

Capability Building

  • Become advocate for Brown Forman Ways of Brand Building and align findings and insights

  • Coach and build capability across the organization

  • Develop simple tools for cross functional teams and Distributor Partners to mine for insights at all touchpoints

Your profile

  • Min 5yrs experience in Market Research/ Client-side insights position

  • Digital experience with social listening and mining the digital space for insights

  • Excellent traditional qualitative & quantitative research analytical skills and activation knowledge

  • Confident presentation skills and ability to rationalise recommendations

  • Excellent written & oral English language skills

What you can add to the team

We are seeking individuals with strong project & time management skills. You will need to be comfortable in dealing with ambiguity and being resourceful in solving challenges. You will also need robust attention to detail - analysis and strategic thinking. We are seeking an effective team contributor, with outstanding interpersonal skills.

Who we are

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo


Country: JPN

Req ID: JR-00002045