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Brown-Forman Trade Marketing Specialist in Tokyo, Japan

Our Company

For nearly 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands which are supported by over 4,700 employees and sold in more than 165 countries worldwide.

Brown-Forman Asia presents one of the largest opportunities for Brown-Forman globally and is expected to continue to be one of the most significant growth contributors to the company. B-F Asia is composed of 19 countries with 100+ employees distributed across offices in 10 key mega-cities. From a portfolio perspective, the Asia region is largely led by our flagship Jack Daniel’s Tennessee Whiskey, presenting a large opportunity for our Super Premium portfolio of American Whiskeys and Single Malt Scotches.

Our Japan market is a key priority growth country, with very ambitious volume and value growth and will remain a strong focus from global leadership.

Meaningful work from day one

The Trade Marketing Specialist is a newly created role within our Japan team - reporting into the Marketing Manager. The Trade Marketing Specialist plays a crucial role between Marketing & Sales - leveraging brand plans into executable channel & customer plans.

The role will work across the portfolio of brands from Jack Daniels Family of Brands to the Super Premium portfolio; and will be responsible for Trade Marketing activity across all channels from Off Premise, On Premise and E-Commerce. You will work closely with Marketing teams, Sales teams as well as distributor partners and agencies to ensure excellence in execution.

What you will experience

Marketing & Sales integration

  • Translate key Brand Strategy & Initiatives into field sales priorities and customer/ channel plans

  • Identify key customer & channel opportunities to build brand awareness, through brand advocacy, customer promotions, off location visibility, GWP/ VAPs etc

  • Develop customer promotions & evaluate post campaign performance

  • Manage & coordinate merchandising material and provision for sales/planning team implementation

  • Assist in Customer review & new listing presentations including planogram & visibility business cases

  • Build strong working relationships with the National Sales Planning Manager, Sales Planning Manager - Off-Trade, distribution partners and promotional agencies.

  • Work with all levels of field sales staff to ensure that marketing plans and tactics are appropriate for field based brand building activities

  • Gather on ground competitive intelligence & oversee tracking of physical availability measures

  • Attend Marketing/ Sales & Distributor meetings where necessary to ensure key actions are followed up in a timely manner

Project & Financial Management

  • Manage BTL agency deliverables within specific budget

  • Responsible for BTL & Trade Marketing budget across all brand portfolios and channels

  • Manage POS development, logistics & ensure implementation standards at store level

  • Plan, develop and maintain reports on projects, trade promotions & promotional material inventory

  • Coordination of any frequent/ad-hoc requests

Your profile

  • College/University (Bachelors or Equivalent);

  • Minimum 3 years’ experience in consumer/trade marketing, sales, merchandising role

  • Experience managing multiple projects and promotions

  • Experience working with cross-functional teams and channels

  • Japanese fluency, English language skills a plus

Who we are

Brown-Forman believes that everyone should be their authentic selves in our workplace. We strive to create an inclusive culture that empowers individuals to contribute their uniqueness. Together, our diversity is what makes our business great.


Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: Tokyo


Country: JPN

Req ID: JR-00002100