Brown-Forman Provincial Sales Manager-Quebec and Ontario in Toronto, Ontario
For 150 years, Brown-Forman Corporation has enriched the experience of life by responsibly building fine quality beverage alcohol brands, including Jack Daniel’s Family of Brands, Finlandia, Korbel, el Jimador, Woodford Reserve, Old Forester, Coopers’ Craft, Herradura, New Mix, Sonoma-Cutrer, Chambord, BenRiach, GlenDronach, Slane, and Fords Gin. Brown-Forman’s brands are supported by approximately 4,800 employees and sold in more than 170 countries worldwide. For more information about the company, please visit https://www.brown-forman.com/.
You Can Look Forward To:
The Sales Manager serves as the BF team lead in identifying and developing key sales team initiatives and processes throughout Ontario, Quebec and the Atlantics while working closely with PMA (broker) to implement. The primary contact to the provincial liquor board/authority, this manager exhibits strong leadership, sales expertise, time management, administrative and relationship building skills. This position plays a pivotal role in managing and directing the provincial brand strategy and the activities of the local PMA Sales Team towards achieving the objectives for the provinces.
What You Can Expect:
Demonstrates ability to build relationships and maintain effective working relationships with internal and external stakeholders. Holds the provincial PMA Sales Teams accountable for results and performance.
Manages the development and implementation of provincial goals (including BFSEE/KPIs) and remedial plans for all B-F products through aggressive marketing, sales planning, distribution, and execution strategies.
Develops National Account and Duty Free strategy for all provinces
Adopts Brown-Forman values (Integrity, Respect, Trust, Teamwork, Excellence) and behaviors (Be Curious, Be Courageous, Be Collaborative, Be Creative, Be a Champion) to lead the organization.
Collaborates with peers, colleagues and management to share best practices within the team environment and to ensure programming consistency is being achieved.
Leads corporate and industry responsibility initiatives and practices with the sales team.
Coaches dedicated PMA team on BF values, WOW to ensure their success in the market.
Work with PMA Territory managers weekly to gain focus and provide curbside brand education.
Administers the collection and analysis of internal and external market information to provide actionable insights to the sales teams and management.
Provide direction and own agendas on brand ambassador visits to ensure investment is leverage properly.
Actively seek new opportunities for BF brands to grow.
Manages sales financial budgets & reporting duties to BF management.
Acts as Brown-Forman’s key contact to the provincial liquor boards and establishes collaborative relationships with functional buyers and executives. Partner with PMA to ensure plans are being presented in a timely manner.
Champions and oversees all brand listing and merchandising planning responsibilities within the liquor board, working closely with PMA Sales team.
Champions BF sales efforts by developing strategy against the on trade business, and coordinating PMA resources to execute with excellence.
Manage 20 key on premise accounts to develop strong relationships with and build BF brands.
Delivers or exceeds the assigned field sales volumes and profit targets while enhancing brand equity for B-F brands.
Aid activation managers in selecting, programming and promoting in key accounts.
Collaboratively work with marketing to ensure large events/platforms are executed successfully and leverage these investments in all channels.
What Exactly Are We Looking For?
University/College degree in business, marketing or related area (preferred) and 5-7 years of experience in sales & sales management, preferably alcohol beverage industry; or 9+ years of experience within the alcohol beverage industry.
Demonstrated ability to build relationships and maintain effective working relationships with internal and external stakeholders.
Demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
Team leader: Able to build and sustain effective, results-producing teams, within the province, across business functions, and with business partners.
Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
Highly organized: Capable of meeting multiple deadlines and juggling multiple projects.
Ability to effectively prioritize and execute tasks in a high-pressure environment.
Excellent presentation/communication interpersonal skills.
Self-motivated and ability to motivate others.
Computer literate with word processing programs such as Google Docs, Word, Excel and PowerPoint.
Must be able and willing to travel (by air and car) up to 50% of the time.
Must have a valid driver’s license.
Grade : Canada 04
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: USA & Canada
Req ID: JR-00001666