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Brown-Forman GTR Field Sales Specialist 销售专员- 海南地区 in China

This position will be based in Hainan Island and work to ensure the development of Brown-Forman brands in travel retail sales channels, in alignment with our brand building philosophy and global brand strategies. Working under the management of the North Asia Travel Retail Manager, this position will be responsible for the day-to-day execution of all travel retail activities in Hainan. The role will collaborate with Global Travel Retail and local management teams to evaluate market conditions, implement sales and promotional plans and recommend changes.


  • Secure optimal retail brand visibility and dominate at the point of purchase

  • Provide outlet support and work directly with key retailer personnel, including store managers / supervisor to identify and act upon profitable growth opportunities

  • Proactively identify and exploit brand building opportunities through permanent merchandising and promotional activities

  • Collaborate with Customer Marketing and Integrated Marketing communication team on promotional calendar, permanent merchandising and BRM within region/accounts.

  • Ensure best in class execution of all promotional activations and evaluate these activities with customers.

  • Collaborate with team to manage and review A&P budget and invoice processing

  • Recruit, train and motivate Brand Ambassadors in the region by setting KPI, monitor performance and driving sales on a daily basis.

  • Conduct regular brand training for the retail staff with a focus on Super Premium portfolio.

  • Work directly with Customer Service and Supply Chain to effectively manage forecasting and any logistical challenges

  • Collaborate with local economy to keep up to date with local brand strategies and activities to provide recommendations and change

  • Conduct monthly business reviews and PICOS surveys to identify growth opportunities.

Must Requirements:

  • Bachelor's degree in sales or marketing

  • 2+ years in FMCG selling environment

  • Ability to work independently as well as part of a team

  • Strong communication Skills

  • Confident presentation and training skills

  • Proven organizational skills

  • Fluent spoken and written Chinese ( Cantonese & Mandarin) and English

  • Fully literate in Microsoft Office (Excel, Powerpoint, Word) & Google Suite

  • Willing to travel extensively ( approximately 40% of time )

Preferred Requirements:

  • Relevant industry experience in spirits and Global Travel Retail

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Emerging International Division

City: null

State: Guangdong

Country: CHN

Req ID: JR-00005780