Brown-Forman Senior Brand Manager Finlandia Vodka and B-F Brands (Approx. 1 year) in Ukraine
Working as part of Ukraine’s team you would be expected to ensure growth of Brown-Forman brands in Ukraine while developing & maintaining key brand KPIs, driving brand profitable growth and ensuring
consistency within brand and company strategy. You will be expected to attain excellent knowledge and in-depth understanding of Brown-Forman and its brands, customers and consumers, in order to help influence processes that ensure brand alignment to
business goals. Responsibilities include development, agreeing and implementation of brand strategies and providing all tools and other marketing resources (strategies, tools needed for strategies execution and resources in
terms of cooperating partners and agencies) to support building for the overall growth of the company’s business. Senior Brand Manager is the key representative of the brand both within and outside of the company.
Developing long-term strategies for B-F brands;
Supervising the translation of the long term strategies into the short term, tactical plans and activities;
Preparation of all tools, both marketing and trade marketing, those are necessary to implement the strategies and tactical plans;
Leading the preparation of yearly brand plans;
Supervising the effective implementation of yearly brand plans, competitive price positioning and complying with brand equity guidelines;
Supervising the delivery of expected Brand Profit in terms of monitoring budgets and brand spends
Leading in development and constant updating of consumer insights, supervising all consumer research;
Constant effective analysis of the market situation, conditions and trends;
Building excellent relationship with sales and promotional personnel to ensure effective execution of marketing plans and achievement of established goals;
Managing the selection, management and performance of advertising, promotions, public relations and research agencies;
Developing excellent relations and communication with Regional Management Team;
Assisting Management Team with information and other special projects as required.
Preparing and implementing long term brand strategies in cooperation with Marketing Manager DgE East
Leading the preparation of yearly brand plans – agreeing the strategy, communicating the objectives to key stakeholders, consolidating yearly plans and taking ownership of the final plan
Planning, execution and evaluation of brand building activities
Enhancing consumer insight, Business analysis and market knowledge
Communication with Distributors’ Spirit Team and external representation with global and regional brand teams
Supervising the budget
Degree in management, marketing or equivalent discipline
5+ years marketing background success in FMCG, OTC
Strong planning and ability to manage priorities
Business acumen, flexibility, problem-solving
Strongly result oriented and accountable personality
Ability to work effectively and efficiently under the stress and time pressure, while keeping high level of professionalism and courtesy
Excellent communication and persuasive abilities, effectively facilitating group presentations and discussions
Sound judgment and ability to proactively handle work flow
Enthusiasm, optimism and “always ready to help” attitude
Excellent interpersonal skills with ability to develop strong partnering relationships with all levels of internal and external contacts
Strong work ethic with ability to invest the hours needed to accomplish the objectives
Master’s Degree in Business, Marketing.
Developing others, leadership, performance management and coaching experience.
Experience in cross cultures work.
Fluent Russian and English speaking and writing
Brand building skills with strong market knowledge
Strong analytical skills
Strong communication skills (influencing, listening, presentations, written)
MS Office applications
Time management and organizational skills
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: International
Req ID: JR-00000598