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Brown-Forman Regional Sales Manager East in Warsaw, Poland

We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

Many Spirits, One Brown‑Forman - We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

E nriching Life. Enriching Careers- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

This role will supervise the Off-Trade Sales in our east region, responsible for the overall productivity and effectiveness of the regional sales organization. Reporting to the Field Sales Manager Off Trade, the RSM also works closely with internal and external stakeholders to ensure the appropriate objectives and priorities are enabled within the region. The person will also be responsible for planning, implementing, and controlling the activities of the Sales Representatives.

This is a role which requires a significant amount of influence and an ability to lead, inspire and empower the Regional Sales Organization.

This is leading position in developing Off Trade coverage and responsible for delivering the KPIs (volume, distribution, market share, visibility) for the Brown-Forman brands within Off Trade channel in Poland and fulfills distribution, listing targets and training for functional reports. Interfacing with all levels of WHS distributors, Direct channel outlets, Indirect channel outlets and LCH chains.

This role is a leadership role. The key responsibility as a team member is to be a steward of the organizational culture, D&I and Win with Customers agenda across the regional organization by being an active and collaborative member of the team.

What You Can Expect

  • Lead the regional sales team;

  • On-the-job coaching and developing competences of the group of sales representatives (1 to 1 meetings, PGP, coaching rapports, developments plan, succession plan);

  • Manage volume, distribution, market share, OOS level, shelf presence by achieving targets in designed region (both in Direct & Indirect sales channels);

  • Execute and evaluate central activities both in Direct & Indirect sales channels;

  • Constantly challenge status quo looking for better solutions & more effective activity;

  • Be continuously in touch with the market, competitor activity, category trend, as well as highlight regional opportunities and threats to the business;

  • Regional A&P budget & net sales budget management, ensuring that all activity is aligned to brand plans and deliver maximum return on investment;

  • Execute regular and systematic trade visits strategy for the region according to work plan;

  • Sales and brand strategy execution;

  • Coordination with external partners/agencies on sales services for Brown Forman on regional level;

  • Controls operational costs of customers;

  • Executing local chain cooperation, with proven effectiveness on return of investment rate;

  • Communicates channel’s vision to the RSMs in the region and provides strategic inputs from field to other departments in the company.

  • Executing and evaluating annual Off-Trade promotional activity plan aligned to brand plans and delivering maximum return on investment.

  • Provides Management Team with regular business/brand building status reports and with other reports as necessary.

  • Provides regular communication of relevant information on channel competitor activity and category trends as well as highlights opportunities and threats to the business.

  • Develops and manages customers’ database in the supervised region.

What You Bring to the Table

  • Self-starter with ability to identify issues, plan and prioritize with demonstrated ability to organize and manage multiple tasks to completion by specific deadlines

  • Commercially savvy and solution-focused

  • Strong presentation skills and translating sales information in a clear, concise, and visually appealing way

  • Superior communication skills, ability to build strong relationships at all levels with strong stakeholder awareness

  • Collaborative team player, with conflict management skills

  • Strong English, both spoken and written

  • Driving License B cat.

What Makes You Unique

  • Master’s degree in business or related area

  • Experience in direct customer management, preferably with FMCG experience/Off-Trade

  • Strong Business Acumen, P&L experience

  • Leadership and people management skills

Who We Are

“Everyday we make it, we make it the best we can"

For more than 150 years , the Brown-Forman Corporation has enriched the lives of generations with super premium alcohol brands being recognized as one of the "World's Most Ethical Companies©" 2023 .

Brown-Forman premium portfolio consists of American Whiskey: iconic brand - Jack Daniel’s Tennessee Whiskey , Woodford Reserve, and Old Forester; Scotch whiskys: BenRiach, The GlenDronach and Glenglassaugh; gins: Fords Gin and Gin Mare, tequilas: el Jimador and Herradura and Diplomático Rum. Our consumers can experience our brands in approximately 170 countries.

We believe that through diversity and inclusion, we create an agile and more competitive organization where each employee has the opportunity to bring their best self and reach their desired potential. Every day, we lead with our core values at heart: integrity, respect, trust, teamwork, and excellence.

In Poland, the company was certified as a Great Place to Work© in 2022.

In Brown-Forman Polska there are three active Employee Resource Groups (ERGs): GROW ( G rowing R eal O pportunities for W omen), YP ( Y oung P rofessionals) and PRIDE (LGBTQI+). Alongside these ERGs, we have various committees such as Alcohol Responsibility and Livewell teams that have great engagement within the business and make a difference to the environment we work in. We promote the wellbeing of our employees & responsible enjoyment of our products.


What We Offer

Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a leader in premium spirits, we offer equitable pay structures for individual and company performance alongside premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

Please find below some highlights of the competitive benefits we offer include:

  • Holistic onboarding program

  • Private Medical Care

  • Life Insurance

  • Private Pension Plan

  • Wellness - Multisport card

  • Parental Benefits

  • Bonus Plans: STI, Sales Incentive Plan, Holiday Bonus

  • That’s The Spirit Awards

  • Hybrid work style, that supports work-life balance

  • Global training programs

  • Live Well



Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: Europe Division

Function: Sales

City: Warsaw


Country: POL

Req ID: JR-00007496