Brown-Forman Sales Development Specialist HoReCa, South in Warsaw, Poland
The Sales Development Specialist HoReCa (South Poland) pursues sales and distribution goals through activities aimed at building brands and deepening their knowledge among customers from the catering industry (on-trade) and ensures that Brown-Forman brands have the best position on the market. This is a mid/high level position - the person holding it acts independently, accounting for the performance of his/her duties to the Regional Sales Manager On-Trade.
Meaningful Work from Day One:
Ensuring the best possible position of EMBED brands within the subordinate area in catering establishments.
Establishing, managing and developing relationships in the On-Trade channel (building the presence and visibility of BF brands, achieving value goals) in order to drive sustainable, profitable growth for both BF and the client, while achieving a high level of client engagement.
Creating non-standard, often tailor-made customer acquisition paths and adapting them to clever solutions, especially in the area of limited product editions.
Preparing and presenting the brand and conducting meetings and business presentations regarding EMBED products.
Initiating orders and supervising their implementation in cooperation with business partners.
Dedicated budget management.
Work closely with the brand teams to develop appropriate sales strategies for specialty products, in particular with the Embed team and the Brand Ambassador.
Cooperation and building relationships with other departments of the company in order to draw on shared corporate experience and receive effective support necessary to achieve goals.
Identifying new business opportunities by analyzing the competitive environment, market and industry trends.
Taking care of a positive image of the company and representing the company during external events (festivals, fairs, trainings, etc.).
Dividing tasks between the local brand ambassador and the tasks of a sales specialist within the region, in a hybrid model;
Proactively measure and communicate results and share "best practices" with others.
Achieving set sales, distribution and product visibility goals.
Implementation and evaluation of the effects of promotional activities.
Close cooperation with Brand Ambassadors of EMBED brands
Visiting clients regularly according to the work plan: Building a database of 100 regularly visited customers.
Developing customer management skills by negotiating contracts (under the supervision of the Regional Sales Manager On-trade).
Taking care to maintain an optimal level of inventory for all served customers.
Collecting and updating information about competitor activities.
Conducting trainings on the offered brands for business partners - under the supervision of the Regional Manager On-Trade.
Supervision over the placement of POS materials in customer outlets.
Reporting via the Mobile Reporting System.
Carrying out sales trade visits according to the routes of visits designated and approved by the supervisor
Adhering to the company's sales and customer service standards for the sales stages, which means:
Carrying out commercial visits to premium premises suitable for EMBED brands
Building business partnerships with bartenders/managers/owners of the restaurants visited
Initiating orders and supervising their implementation.
Performing sales tasks and individual tasks for settling bonuses. Performing assigned tasks related to the sale, distribution and visibility of BF products
Ensuring an optimal level of inventory at points of sale and ensuring the display of products in accordance with BF standards.
Ensuring the best visibility of EMBED brands in premises in the assigned area.
Reporting via the SF.com system, in accordance with the applicable standards - collecting data on BF products, market data, information on customers served and competition activity on the market.
Identifying potential new customers operating in the assigned region and recommending them to the supervisor. Presenting recommended actions building the EMBED brand in order to expand cooperation and implement arrangements at the client's facilities. Searching for ways to increase the visibility / sales of BF brands, mainly EMBED brands, generating own initiatives supporting the implementation of the company's goals.
Ongoing administrative tasks; preparation and timely delivery of expected data, reports, assessment of activities according to standards and procedures in force in the company. Regular reading of corporate e-mail.
Appropriate use of allocated budgets for additional activities. Ensuring maximum efficiency in the use of the budget. Ensuring compliance of activities with legal guidelines and internal procedures.
Preparing and conducting product trainings dedicated to the gastronomic environment.
Active cooperation with the marketing team in order to create an appropriate brand offer (dedicated products), communication and designing tailor-made solutions.
Active cooperation with the sales team in the office and field as well as other departments in the organization in the field of coordination of activities, construction of promotional mechanics and its settlement, forecasting and other related to business.
Management of budgets allocated within the position and role.
Organization and participation in business meetings.
What Makes You Unique
Understanding brand building opportunities and providing support/expertise in developing future solutions.
Creativity, innovation and personal initiative.
High sense of urgency and personal responsibility.
Building productive relationships and partnerships.
Ability to succeed in a competitive sales environment and achieve the goal.
Ability to build effective cooperation.
Ability to achieve results by creatively identifying and realizing opportunities.
Strong written and oral communication skills.
Ability to communicate and formally present at all levels of client management.
Negotiation and presentation skills.
Preparing and conducting presentations for clients.
Strong organizational and time management skills.
Proficiency in using (MS Office, Power Point).
Driver’s license – category B
Communicative level of English, both verbal and written
What You Can Add to the Recipe
3 years of experience in sales in the On-Trade channel
At least 4 years of experience in field sales in the FMCG industry
Build productive relationships and partnerships
BE A LEADER
- Pursue results daily
- Prioritize & meet deadlines
Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.
Business Area: Europe Division
Req ID: JR-00005698