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Brown-Forman Market Manager On/Off Premise - DC in Washington, District Of Columbia

Position Title: Market Manager, On and Off Premise - DC

Business Area: USA & Canada

Grade: FS-4

Location: Washington, DC

Reports to: State Manager - MD/DC/MoCo

Responsibilities:

Leadership

  • Leads the On and Off Premise channels in assigned markets to understand, develop and implement key customer initiatives for the entire B-F portfolio.

  • Lead appropriate programming across both the on and off premise channels, allocating resources appropriately.

  • Establish positive customer rapport at all levels in all assigned accounts.

  • Champion efforts to win at the point of purchase. Collaborate with regional teams to ensure superior distributor execution of brand initiatives.

Planning & Analysis

  • Manage budget responsibilities.

  • Coordinate communication of adjustments to plan based on performance and success in the markets.

  • Conduct business performance reviews in accordance with achieving plans.

Distributor & Agency Management

  • Serve as one of the primary contacts with distributor(s) across the state.

  • Develop and/or ensure proper activation of all programs across both channels.

  • Lead development and oversight of execution for pull programming and all branded initiatives.

  • Manage the execution of National/Regional programming through distributor account teams.

  • Ensure accountability for the implementation, execution results of the B-F business plan.

  • Serve as the key point of contact with key account groups, covering the entire B-F portfolio of brands.

Must-Have Requirements:

  • Bachelor’s degree plus 2 years industry experience and/or 4 years sales experience in a consumer products industry

  • Demonstrated ability to build and maintain effective working relationships with distributor, promotional agencies, accounts and all internal stakeholders

  • Demonstrated strong coaching and sales training skills

  • Team player: Able to put the needs of the overall Brown-Forman business above the specific needs of the territory or team. Seeks out opportunities to collaborate with leaders in other channels and territories. Keeps relevant parties informed of activity and seeks similar behavior from the area team.

  • Ability to work some evenings and weekends as required, 20-25%. Overnight travel, 10-15%.

  • Proficient with Google Suite (Sheets, Docs, Slides) and Microsoft Office (Excel, Word, Powerpoint)

  • Must have valid state driver’s license

  • Physically able to lift 60 pounds

Preferred Requirements:

  • Alcohol beverage industry experience

  • Demonstrated knowledge of on-premise business and three-tier distribution system

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Business Area: USA & Canada

City: Washington

State: District of Columbia

Country: USA

Req ID: JR-00001380

Brown-Forman Corporation is committed to equality of opportunity in all aspects of employment. It is the policy of Brown-Forman Corporation to provide full and equal employment opportunities to all employees and potential employees without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

Accommodations available upon request including an Interpreter.

Applicants to and employees of this company are protected under Federal law from discrimination on several bases. Follow the links below to find out more.

EOE Minorities/Females/Protected Veterans/Disabled/ Sexual Orientation & Gender Identity

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